Make.com (formerly Integromat) and Zapier are the two dominant workflow automation platforms, and Australian businesses frequently ask which one to choose. Both connect apps and automate workflows, but they differ significantly in capability, pricing, and ease of use.
Zapier: simpler but more expensive
Zapier’s strength is simplicity. If you want a straightforward “when X happens in App A, do Y in App B” automation, Zapier gets you there in minutes. The interface is clean, the app library is massive (6,000+ integrations), and non-technical users can build basic automations independently. The downside: pricing. Zapier’s free plan allows only 100 tasks per month. The Starter plan ($29.99/month) gives 750 tasks. For Perth businesses processing hundreds of leads or transactions, costs escalate quickly.
Make.com: more powerful, better value
Make.com uses a visual canvas where you build workflows by connecting modules. It handles complex logic — conditional branching, loops, error handling, data transformation — that Zapier struggles with. Pricing is dramatically better: the free plan includes 1,000 operations per month, and the Core plan ($10.59/month) gives 10,000. For Perth businesses needing more than basic automation, Make.com delivers significantly more capability per dollar.
The verdict for Australian businesses
For simple, two-step automations with no budget constraints, Zapier is easier to learn. For anything beyond basic — multi-step workflows, conditional logic, data processing, or volume above 750 tasks/month — Make.com is the clear choice. Most Perth automation agencies (including us) use Make.com as the primary workflow platform due to its superior capability-to-cost ratio.
Related: n8n vs Make vs Zapier | How Perth Businesses Use Make.com | Connect Make.com to GHL