Three platforms dominate workflow automation for Australian businesses. Here’s how they compare for real-world use.
Zapier is the simplest — two-step automations take minutes. The app library is massive (6,000+ integrations). But pricing is steep: free plan allows only 100 tasks monthly, and $29.99/month gets just 750 tasks.
Make.com is the best balance of power and price. Visual canvas handles complex multi-step workflows with conditional logic, loops, and data transformation. 10,000 operations monthly for $10.59/month — dramatically better value than Zapier.
n8n is the most powerful and most technical. Open-source, self-hostable, unlimited executions on free self-hosted plan. Similar interface to Make.com but with custom code nodes and complete infrastructure control. Best for technically minded owners or businesses with developer resources.
For most Australian small businesses: Make.com is the right choice. It delivers 80% of n8n’s power at a fraction of the technical complexity, and 3x Zapier’s capability at one-third the price.