WhatsApp Business is increasingly popular for Australian businesses communicating with customers, particularly those serving multicultural communities or international clients. Automation makes it a powerful business communication channel.
WhatsApp Business API enables automated greeting messages when customers first contact you, away messages during non-business hours, quick replies for frequently asked questions, and catalogue integration showing your products and services.
For more advanced automation, connect WhatsApp to your CRM via Make.com. When a customer messages via WhatsApp, automatically create a CRM contact, add them to a nurture sequence, and notify your team. Appointment confirmations and reminders via WhatsApp have higher engagement than SMS in many demographics.
Australian compliance: WhatsApp messages must follow the same consent requirements as SMS under the Spam Act 2003. Customers must opt in to receive marketing messages, and you must provide an easy opt-out mechanism.
WhatsApp automation is particularly effective for Perth businesses serving communities with high WhatsApp adoption — international students, multicultural communities, and businesses with overseas suppliers or clients.