ChatGPT excels at quick tasks, data analysis, coding, and has a massive ecosystem of plugins and integrations. It works with virtually every automation platform. ChatGPT Plus costs $20 USD/month.
Claude excels at longer, nuanced content and business writing. Superior for proposals, detailed emails, complex document analysis, and multi-step business problems. Claude Pro costs $20 USD/month.
For Australian businesses: use ChatGPT for rapid iteration, data analysis, and integration-dependent workflows. Use Claude for quality-critical content, strategic thinking, and drafting communications where accuracy and tone matter.
Many businesses use both. At $20/month each, both are among the highest-ROI investments an Australian small business can make.