Google reviews are the most powerful trust signal for local businesses. Here’s how to automate the entire process so every happy customer becomes a review without lifting a finger.
Step 1: Get your direct Google review link — search your business on Google Maps, click your listing, click ‘Write a review’, and copy the URL. Shorten it using bit.ly for cleaner SMS messages.
Step 2: Set up the automation trigger in your CRM. In GoHighLevel, trigger on ‘Opportunity Status Changed to Won’. In Make.com, use a webhook from your job management software.
Step 3: Add a sentiment check — send a satisfaction SMS: ‘How was your experience? Reply 1-5.’ Route 4-5 responses to the Google review link. Route 1-3 to a private feedback form.
Step 4: Craft the review request — ‘Hi [Name], thanks for choosing [Business]! If you have 30 seconds, a Google review really helps us: [link].’ Send 2-4 hours after service completion.
Step 5: Follow up once after 3 days if they haven’t reviewed. Never send more than one follow-up.
Perth businesses implementing automated review requests see their monthly review count increase 300-500% within six months.